DATE: WEDNESDAY 4th August 2010
TIME: 9.00am
VENUE: Level 4, WHK Tower, 51-53 Shortland St, Auckland
International trade fairs can be a highly effective part of an
export company's international marketing strategy.
Participating at trade fairs is not only hard work, it can be very
expensive.
This half day workshop puts the spot light on international
trade fairs and shows you how to get 'more bang for your
buck'. How do you know, even before you book your stand,
whether a trade fair will be worth it? Is it the right time for
you? The right place? The right audience?
[testimonial]
We will help you develop an effective trade fair strategy and
give you the tools you need to turn lookers into leads, and leads
into sales.
- Setting specific objectives and planning ahead
- Integrating trade fairs into your promotional mix
- How to pre-sell your target audience to maximise their
attendance
- Managing your stand and handling booth traffic
- Effective lead gathering and how to follow up
This workshop is suitable for new and existing exporters and
their staff.
Time: 9am-12.30pm
Price: $430 + GST per participant
Early Bird Price: Book before 4 July and pay
$387 + GST
This price includes a complimentary 45 minute export audit
session after the workshop.
Your presenter: Juliet Hawkeswood
Juliet has over 20 years' experience in both public
and private sector business development roles. For the last four
years Juliet has worked closely with New Zealand businesses,
preparing them for trade fairs as far afield as Frankfurt.
This coupled with her own exhibition experiences over the years
has provided Juliet valuable insight into the critical success
factors, which in turn has helped businesses greatly improve their
return on investment.
Register your interest